Search firms are successful because they focus their sourcing efforts on professionals who are not actively looking for a job. These “passive job seekers” constitute about 65% to 85% of the job market. Search professionals know that just because someone isn’t actively seeking a new job, it doesn’t mean they wouldn’t be interested in exploring their career options. Unfortunately, search firms' fees are typically 20% to 35% of the candidate’s annual salary.

Our ZIP Code targeted e-mail service is designed to reach passive job seekers. Our service combines the targeting attributes of a direct mail campaign with the low cost and speed of e-mail marketing.

Example #1:  Our database identifies a total population of 1,584 Physical Therapists who live within 8 miles of ZIP Code 18966 (Southampton, PA). Of this number, our service can reach 649 PTs via e-mail marketing. The cost for a customized e-card (designed and delivered) would be $1,199. The turnaround time for this project is generally less than two days.

Example #2: Our database identifies a total population of 10,240 Registered Nurses who live within 12 miles of ZIP Code 08060 (Mount Holly, NJ). Of this number, our service can reach 5,369 nurses via e-mail marketing. The cost for a customized e-card (designed and delivered) would be $2,217. The turnaround time for this project is generally less than two days.

12 Reasons to Use E-mail Marketing

Best Practices

For information, please contact Brad Petersen at 800-777-3284 or 610-227-0406, bpetersen@AttnHR.com.