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Human Resources and Recruiting Professionals
Search
Engine
Marketing

How SEM Works:

  • When keywords match some or all of a user’s search terms, your ad may appear within “Sponsored Links.”
  • When users click on your ad, they’ll be redirected to your landing page.
  • From the landing page, they can connect directly to your Web site, online job application process, or send an e-mail response.

Other Services:

How much do you know about search engine marketing?

Did you know that more and more companies are using search engine marketing for their HR initiatives? And that Google, Yahoo! and MSN all have SEM programs that are affordable and scalable to your needs?

Each day more than 27 million Internet users in the U.S. are searching on-line for job-related information. This makes search engine marketing a very logical choice for targeting both active and passive candidates.

So whether it’s an employer branding or recruiting campaign, or a special event promotion, SEM can deliver your message to the right audience because SEM can be customized to ensure effective geographic and lifestyle/demographic targeting.

Let our SEM pros go to work for you.

Here’s What We Do:

  • Consult with you to establish campaign objectives.
  • Develop targeted keywords and ad text.
  • Create a search engine-optimized “landing page” that maximizes your placement within the “organic” search results.
  • Review and revise both keyword and ad text to ensure the continued effectiveness of your campaign.
  • Provide conversion tracking metrics.

For more information, contact Mike Gavio, Director of Account Services, at mgavio@attnhr.com or 800-777-3284.

Philadelphia Stock Exchange

stockexchangephlx.attnhr.com

Nemours

nemours.attnhr.com

Abington Memorial Hospital

abington.attnhr.com

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