Our ZIP Code targeted postcards are designed to reach passive job seekers while providing you with an exceptional vehicle to promote your employer brand and to communicate specific job openings.

AttnHR focuses on delivering your recruitment message directly to those who fit your occupational profile and within the geographic area most likely to yield candidates willing to commute to your facility.

We work hard and smartly to make direct mail as easy to order and as quick to produce as a trade journal advertisement. You’ll be surprised to learn how quickly we can get your postcard in the mail.

Why choose a postcard over e-mail marketing?

• When e-mail addresses for a substantial number of your target audiences are not available.
• When the hiring urgency justifies the price of postage over e-mail.
• Some people receive hundreds of e-mails a day, but only a few pieces of mail per week.
• When sent to a home address, your intended recipient may overlook your postcard, but a roommate or spouse may note the job offer and help sell it to the candidate: “You’re not happy at work. Maybe it’s time you looked into this!”

Keys to a successful mailer

• The use of a highly targeted list is of paramount importance. AttnHR lists are carefully created from various sources, including professional associations, regulatory agencies and comparable authorities.
• Personalize your postcard as much as possible and speak to the candidates’ WIIFMs (What’s In It For Me).
• A well-designed, artistic postcard is more likely to attract attention and has more staying power.
• A postcard for an open house or event must be mailed with a reasonable lead time to be more effective.
  

What kind of response should you expect?
While not everyone responds to direct mail advertising, studies have shown that a majority of recipients will at least scan your message to determine its relevance. Precise targeting (as offered by attnHR), the attractiveness of your offer and an easy response mechanism will have more of an impact on your direct mail campaign than any inherent limitation of the medium.

Example #1: Our database identifies a total population of 812 Physical Therapists who live within 10 miles of ZIP code 18966 (Southampton, PA). Of this number, our attnHR service can reach 812 PTs via direct mail. The cost for a customized jumbo postcard (designed and delivered) would be $3,143. The turnaround time for this project is generally less than five days.

Example #2: Our database identifies a total population of 10,289 Registered Nurses who live within 12 miles of ZIP code 08060 (Mount Holly, NJ). Of this number, our service can reach 10,289 nurses via direct mail. The cost for a customized standard postcard (designed and delivered) would be $9,605. The turnaround time for this project is generally less than five days.

For information, please contact Mike Gavio at 800-777-3284, mgavio@davisadv.com.