Recruiting high-demand healthcare professionals requires a fundamentally different approach to recruitment communications and marketing.

Use appropriate communication channels. You can’t reach busy professionals who are not actively seeking jobs via passive media.

Advertising is a monologue. Anticipate candidate questions when creating recruitment messages.

Emphasize job seeker self-interest. Messaging should focus on the candidate, not the employer.

Respond quickly and personally. Initial contact should not be managed via your ATS/HRIS.

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Search firms are more effective because they do three things very well:

1. Information: They provide superior information about the job.

2. Intimacy: They handle the initial contact with the candidate personally.

3. Intrusiveness: They use cold calling and other proactive communications.

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