Since recruitment marketing traditionally does not have the deep pockets that product marketing has, recruitment communication practitioners need to be smarter about where they spend their clients’ money.

360 Sourcing is all about being smart with your money.

Consider the traditional recruitment ad. The headline and job title convey 80% of what a job seeker really needs to know about the job. So instead of spending a lot of money on a big ad...spend a little bit of money on a small ad and tell job seekers that the rest of the information is posted online at:

YourCompany.attnHR.com

This is just one example of the Pareto principle (also known as the 80-20 rule) that states for many phenomena, 80% of the consequences stem from 20% of the causes. This is particularly true of direct response advertising where the end result is specific and measurable (like someone applying for a job).

So what’s your next recruiting assignment? Perhaps you have a dozen sales rep positions available throughout the Midwest and Canada or your company needs five financial consultants with varying degrees of experience. With 360 Sourcing, we minimize your media costs by driving traffic to a landing page where your options for content are virtually limitless.

For more information and pricing options, contact Mike Gavio, Director of Account Services at mgavio@attnhr.com or 800-777-3284.